What is a Web. 2.0 PR Agency?
There’s a lot of buzz about PR these days. Is it dead? Has social media taken over? Does everyone do PR now? What’s wrong with PR? Why is it broken? Is it even necessary anymore? The latest rant about...
View ArticleThe Article I Want to Read on PR
Yesterday morning I woke up to the same New York Times article that the rest of the PR industry did – although I had known that it was coming. Whenever there’s an article on our industry, it seems to...
View ArticleIt’s Not Personal – or Is It?
When Twitter first arrived on the scene a few years ago, it took a long while for businesses to jump on the bandwagon. A few brave souls were early adopters but even today, there’s still a lot of...
View ArticleDoes Motivation Matter?
As an entrepreneur and business owner, one has to keep a certain level of motivation in order to keep the business moving forward. Even during the worst of times – say a recession – and the best of...
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PerkettPR Turns 15 – Thank You!
It’s hard to believe that this month, PerkettPR has been in business for 15 years! I started the agency with a vision to deliver a unique and valuable experience for companies seeking a better...
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